What is a white paper document format?
What is a white paper? A white paper is an in-depth report or guide about a specific topic and the problems that surround it. It is meant to educate readers and help them to understand and solve an issue. In the world of marketing, a white paper is a long-form piece of content, similar to an eBook.
What makes a good whitepaper?
A good white paper is more about using a collection of facts to provide solutions to audiences' problems than an advertising platform. You can use a white paper to position yourself as an industry expert with insights to help your readers. It is, therefore, important that your paper offers great value.
How do you make a white paper?
Be consistent: Use consistent design elements throughout the white paper like fonts and colors. Divide and subdivide: Break up large text blocks with headers and sub-headers. Include graphics between paragraphs. Use infographics: Illustrate data points or valuable takeaways with creative infographics.
Easy. A document released by a crypto project that gives investors technical information about its concept, and a roadmap for how it plans to grow and succeed.
To elaborate, the main body of a "typical" white paper is 6 to 8 pages long, shorter than in past years. With front matter and back matter, the total length is usually 10 to 12 pages.
Break up text-heavy pages, use plenty of whitespace, and go easy on the reader's eyes. Your font size should be 16pt or larger. I prefer 20 for easy reading on a screen. You can also use images like charts and graphs to both strengthen your points and break your text up further.
Every white paper should have a cover, title page, introduction, and conclusion. If your white paper is longer and has many sections, it's wise to include a table of contents, too. Consider breaking up your text with graphs, images, charts, and other visual elements.