Writing A White Paper Template

What is a white paper document format?

What is a white paper? A white paper is an in-depth report or guide about a specific topic and the problems that surround it. It is meant to educate readers and help them to understand and solve an issue. In the world of marketing, a white paper is a long-form piece of content, similar to an eBook.

What makes a good whitepaper?

A good white paper is more about using a collection of facts to provide solutions to audiences' problems than an advertising platform. You can use a white paper to position yourself as an industry expert with insights to help your readers. It is, therefore, important that your paper offers great value.

How do you make a white paper?

Be consistent: Use consistent design elements throughout the white paper like fonts and colors. Divide and subdivide: Break up large text blocks with headers and sub-headers. Include graphics between paragraphs. Use infographics: Illustrate data points or valuable takeaways with creative infographics.

What is whitepaper Cryptocurrency?

Easy. A document released by a crypto project that gives investors technical information about its concept, and a roadmap for how it plans to grow and succeed.

How many pages should be a white paper?

To elaborate, the main body of a "typical" white paper is 6 to 8 pages long, shorter than in past years. With front matter and back matter, the total length is usually 10 to 12 pages.

How do you make a white paper attractive?

Break up text-heavy pages, use plenty of whitespace, and go easy on the reader's eyes. Your font size should be 16pt or larger. I prefer 20 for easy reading on a screen. You can also use images like charts and graphs to both strengthen your points and break your text up further.

How do you write a problem with a white paper?

  • The audience.
  • The purpose.
  • The call to action.
  • The industry problem.
  • The drawbacks of all other solutions.
  • How your new solution solves the problem better than ever.
  • A compelling title to engage your audience.
  • Do white papers have table of contents?

    Every white paper should have a cover, title page, introduction, and conclusion. If your white paper is longer and has many sections, it's wise to include a table of contents, too. Consider breaking up your text with graphs, images, charts, and other visual elements.

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