How do I create a sponsorship package?
The Introduction. First, tell your potential sponsors clearly who you are and what you want.
What's In It For Them.
What Do You Offer.
Your Call to Action.
No Generic Sponsorships.
Allow Package Customization.
Include Sponsors in Your Planning.
How do I sell a sponsorship package?
1 Develop a list of prospects.
2 Match companies to offers.
3 Get there early.
4 Speak to decision makers.
5 Don't forget the pre-event build-up.
What is sponsorship package?
A sponsorship package is an agreement that implies the support of an event or an activity by an external brand. Since the ultimate goal of event organisation is bringing value to the people that attend it, aligning your sponsorship package with the interests of your audience is critical.
Clearly define your objectives.
Identify your equity opportunity.
Assess your partner's equity fit.
Value what you bring to the table.
Look for ways to activate the sponsorship across all relevant channels.
Sponsorship costs, marketing opportunities at the event, and list of committed sponsors. What are three goals of sponsorship that all business have? High sales, to keep up with the competition, and attracting media attention.
4 Types of Event Sponsorships That Bring Value
What Is Event Sponsorship? Event sponsorship enables sponsors to give some sort of investment in exchange for marketing at an event.
Financial Event Sponsorship.
Media Event Sponsorship.
Four Kinds of Sponsorships
Media Sponsors. Media sponsors are financial sponsors that secure advertising for an event.
In-Kind Sponsors. An in-kind sponsorship is an arrangement where the sponsoring business provides goods or services in lieu of direct financial support.
5 Creative Examples of Corporate Sponsorships
Leverage Corporate Partners to Access Influencers and Major Donations.
Partner to Conduct Research and Raise Awareness.
Elevate a Shared Brand Ethos Through Profit-Sharing.
Curate Limited-Edition Products That Support Your Mission.
If you're brand new and still building a following (but do have an audience), $20-100 is a good starting point (depending on what goes into the sponsorship — see below) If you have an established, engaged audience, $75-250 is a good place to start.
Optimize Your Event App Content. An event app is the perfect place to promote your sponsors.
Promote Sponsors Across All Venue Screens.
Encourage Sponsorship Beyond the Usual.
Offer Sponsored Charging Stations.
Provide Sponsored Photo Opportunities.
Create an Event Game.