What does a good landing page look like?
A good landing page should have a strong offer and be able to explain why the offer is valuable in clear and concise terms. The landing page headline and subheadings provide a key opportunity to promote the value of your offer.
What are the best landing pages?
The Best 12 Landing Page Examples
Slack. Slack is always on the top of its game when it comes to landing pages. Intercom. Intercom's main objective on this landing page is to get you to sign up for their email list. Lyft. Zoho. Squarespace. ActiveCampaign. Hubspot. Shopify Plus.
What should I offer on a landing page?
A landing page offers a prospective customer a resource, such as an ebook or webinar signup, in exchange for their basic contact information. The goal of these pages is to generate leads while you pull prospects further into the customer funnel.
A landing page can be part of a website, but you also don't need a website to have a landing page. Landing pages always include a sign up form to collect subscriber information, such as email addresses, names, interests, location, and more.
Focus is why landing pages are so effective for marketing. As opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion.
A high-converting landing page is one that instantly compels visitors into clicking the CTA button and becoming leads. And multiple landing pages targeted to different audiences and ad campaigns can substantially increase your conversions.
The average session duration for desktop users is 150 seconds. For mobile, 72 seconds. Short form post-click landing pages tell a simple story, and they do so quickly, so the visitor gets his or her questions answered speedily.
Include social proof and testimonials to back up your claims. Focus the whole page on a single offer, with just one primary call to action (CTA). Use a conversion-centered layout to make your CTA stand out (think about whitespace, color, contrast, and directional cues). Test new ideas using A/B testing.
Other names for a landing page include a capture page, a splash page, a squeeze page, a lead magnet page, an opt-in page, a gift page, a preview call invite page, and a free offer page.