How do you write a proposal for sale?
Step 1: Understand what your prospect is looking for.
Step 2: Dive into deeper research.
Step 3: List the building blocks of your sales proposal.
Step 4: Outline and draft your sales proposal.
Step 5: Walk away, then edit and proofread.
What is a proposal outline?
A synopsis of the proposed project, including the rationale for the proposed research, a statement of specific aims and objectives, the experimental approaches to be used, and the potential significance of the research. Suggested length: one-half page.
What should a proposal include?
Your proposal should include the following:
TITLE. Your title should give a clear indication of your proposed research approach or key question.
BACKGROUND AND RATIONALE. You should include:
PLAN OF WORK & TIME SCHEDULE.
Write an outline.
Define your prospect's problem.
Write an executive summary.
Do market research.
Offer the solution.
Identify the deliverables.
Know your audience.
Be detailed and transparent with pricing.
The proposal should be around 3 pages long. Every discipline has a different format for the research proposal. You should follow the format that is standard for your field and that your faculty mentor prefers. The program guidelines that follow are a general overview intended to help you get started with your proposal.
Step 1: Define the problem.
Step 2: Present your solution.
Step 3: Define your deliverables and success criteria.
Step 4: State your plan or approach.
Step 5: Outline your project schedule and budget.
Step 6: Tie it all together.
Step 7: Edit/proofread your proposal.
In business, a formal proposal is a kind of offer to provide a product or services. In the academic world, a formal proposal is a recommendation to conduct some kind of research.
Don't price based on your cost.
Your price is limited by your perceived differential value— so price based on that.
Don't lower your price to try to lower risk.
Give the buyer options.
Define Your Agenda. Prospective clients and investors frequently ask for a presentation post-proposal submissions.
Start with a Story. What's more compelling: A story?
Create a Gleaming Presentation.
Start with an Overview. The first thing you need to start off with is a professional overview of your company.
Identify the Key Players.
Aim to Succeed.
Set a Timeframe.
Tidying Up Your Proposal.
Create Your Budget.
Creating a Summary.