How do you make a marketing calendar?
How do I create a digital marketing schedule?
Define your digital marketing goals and business objectives. Define audience segmentation and buyer personas. Conduct a competitive analysis and determine market share. Conduct a SWOT analysis. Calculate your digital marketing plan budget.
How long should a PR plan be?
Most new product publicity campaigns are best suited for the 3 – 6+ month time frame — allowing for the often drawn out lead-times of some media outlets. Having said that though, some product campaigns can be extended for several more months based on media reaction and subsequent consumer interest.
A calendar will be best used if it is specific, spelling out individual promotions or events. It is best to include the marketing cost for each event and the results that came from the event. By doing this, it is easy to see at a glance which events and strategies were productive and on target.